A webinar on the topic "Effective participation in international exhibitions" was held on 17 September. During the webinar the audience was presented and formulated:

• The main goals of participation in an exhibition - as an exhibitor or a guest
• Rules for setting the key performance indicators (KPI)
• The 4 "P" approach to an exhibition
• Practical advice on preparing for an exhibition
• Classification system of stand visitors in terms of their potential importance
• Tips for the correct organization of post-exhibition work

19 specialists from enterprises of the Republic of Belarus took part in the webinar.

The webinar was conducted by Ilya Shpirt, an active practitioner, business trainer in the field of international sales of consumer goods, licensing business and formalization of business processes of the Baltic-Eurasian Chamber of Entrepreneurs (Estonia).